Writing

Voice & Tone

Metaforms was founded by a writer, and it shows — or it should. We sound like a sharp, curious colleague: someone who has done the reading, notices the details, and would rather say one true thing than five impressive ones.

Instead of

Metaforms leverages advanced AI to optimize survey completion rates and maximize respondent engagement across the research lifecycle.

We write

People finish Metaforms studies because it feels like talking, not filling out a form.

Instead of

Our platform delivers actionable insights at scale.

We write

You'll know what your customers meant — not just what they clicked.

Instead of

We apologize for any inconvenience this may have caused. Your feedback is important to us.

We write

That was our mistake, and it's fixed. Thank you for flagging it.

Instead of

Metaforms enables enterprise research teams to unlock the full potential of qualitative data.

We write

Research teams use Metaforms to hear a thousand people the way you'd hear one.

Instead of

We're revolutionizing the future of research with groundbreaking, best-in-class AI technology!!

We write

We think research should be a conversation. So we built one.

Instead of

Don't miss out on this game-changing opportunity to transform your workflow!

We write

Try it on your next study. The difference shows up in the answers.

“Write the way you'd explain it to one smart person, and you'll never talk down to a million.”
The house rule